CREATIVE DESIGNS

On the set of Federico Vender

Created in collaboration with the Historical Photographic Archive of the Superintendence for Cultural Heritage of the Autonomous Province of Trento

Divas and "paper" stars, faces from the cover, supple bodies of models, creations by haute couture. They are recurring subjects among the mid-twentieth century photographs donated to the autonomous Province of Trento by Federico Vender (1901-1999), the author of international standing who made his debut as a director of photography in those years in the context of the extraordinary editorial success of the photo novels. artistic research and mass culture, an original journey into the heritage of the Historical Photographic Archive of the Superintendency for Cultural Heritage: the common thread is the perfect and fictitious world of the set, in contrast with the rarer but stupendous portraits of old people and commoners made far from comes to the fore, in an Italy not yet transformed by the economic miracle.

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